Bethel Pre­sents I Heart BU Week

MISHAWAKA—There are many ways peo­ple cel­e­brate Valen­tine’s Day; for cou­ples there are choco­late boxes, roses and mean­ing­ful gifts—for sin­gle peo­ple there is dis­counted candy (the day af­ter Valen­tine’s Day) and sit­ting on a couch watch­ing movies about the love life they think they will never ex­pe­ri­ence. There are friend cel­e­bra­tions, fam­ily cel­e­bra­tions and so many oth­ers; this year, Bethel has “I Heart BU Week.”  

“[I Heart BU Week] is an op­por­tu­nity to re­mind peo­ple of why they love their school and help sup­port us along the way,” Di­rec­tor of Alumni and Donor Re­la­tions Emily Sher­wood said. 

It is a full week that is a cel­e­bra­tion as well as an op­por­tu­nity to show ap­pre­ci­a­tion. “I Heart BU Week” is Feb. 10-15. Every day has a dif­fer­ent fo­cus on some part of Bethel that peo­ple love: Mon­day is pro­fes­sors, Tues­day is men­tors, Wednes­day is cam­pus, Thurs­day is friends and Fri­day is spouses/​valen­tines. Each day there will be gifts and give­aways to any­one who de­cides to do­nate. 

Sat­ur­day wraps up the event and every­one is en­cour­aged to at­tend the wom­en’s and men’s bas­ket­ball games. The first three hun­dred fans will re­ceive a free “I Heart BU” t-shirt and sticker. Af­ter the games on Sat­ur­day, there will be a VIP event in the gym for all the peo­ple who do­nated through­out the week.  

Stu­dents are en­cour­aged to get in­volved by show­ing their ap­pre­ci­a­tion of Bethel on so­cial me­dia. 

“Help us spread the love dur­ing #IHeartBU week by en­gag­ing with us on so­cial me­dia, shar­ing your sto­ries and pics, com­ing to the game, and even con­sider giv­ing back to an area on cam­pus that you love or in honor of some­one who has im­pacted you,” Sher­wood said. “Help our alumni re­mem­ber why we love Bethel so much!”